ombudsman and Asian consumers
Research carried out back in 2006 showed that Asian consumers were only half as likely as other ethnic groups to have heard of the ombudsman and its impartial role in settling financial disputes.
But following a campaign by the ombudsman service in 2007/2009, there has been a two-fold increase in levels of awareness of the ombudsman in the Asian community. To help maintain this level of engagement and awareness, the ombudsman will be continuing its campaign aimed at Asian consumers throughout 2010.
out and about!
We regularly take part in national and regional Asian-lifestyle and community-events across the UK, including:
- the Zee Carnival at London Olympia
- the Cardiff mela
- the Glasgow mela
- the Oldham mela
- the Newcastle upon Tyne mela
- the Belfast mela
The ombudsman is the main sponsor of Mela UK [PDF opens in new window] – distributed at multi-cultural events across the UK this summer.
We also support local community events – such as the East London Mosque's Women's Appreciation Day [PDF opens in new window] – and important festivals such as Eid, Diwali [our Eid/Diwali message opens in pdf format] and Vaisakhi.
our media partners
The ombudsman works in partnership with a range of specialist media-outlets focused on the Asian community, including:
- Zee (the Asian media-network)
a page in the latest Zee magazine [opens in PDF format] | a banner on the new Zee-magazine website | a feature on ombudsman outreach-officer, Mukhtar Singh Rai [opens in PDF format] - Network News (the networking forum for black and minority ethnic graduates and young professionals)
carnivals, melas and the ombudsman [opens in PDF format] | holiday time [opens in PDF format] - Panjab radio
interview with ombudsman outreach-officer, Mukhtar Singh Rai, in Punjabi [mp3 audio-clip] | message from the ombudsman in the Vaisakhi 2009 festival-guide [opens in PDF format] - T20 Magazine
reaching a younger Asian audience with specially designed advertising in the official guide to the World Twenty20 cricket tournament [opens in PDF format].
our service is for everyone ...
We aim to meet the particular needs of our consumers. So if you need information about our service in a different format or language, just let us know and we'll do our best to help